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In the Plex: How Google Thinks, Works, and Shapes Our Lives
Get Free Ebook In the Plex: How Google Thinks, Works, and Shapes Our Lives
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Product details
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Audible Audiobook
Listening Length: 19 hours and 45 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Audible Studios
Audible.com Release Date: April 12, 2011
Whispersync for Voice: Ready
Language: English, English
ASIN: B004W77MDK
Amazon Best Sellers Rank:
I went into this book thinking I was going to obtain insight into how the Google founders think and how Google approaches business. I was worried that the author, apparently given inside access and being one who writes professionally depending on this kind of access, would have a compromised objectivity by painting only a rosy picture. Then as I read on, it felt at times like I was reading an advertisement for why one should work at Google and something written to avoid offending the corporate Google and its employees.Even Google mistakes are cast in a positive upbeat light. No real discussion of blunders like the Logitech Google relation with Google TV.Wasn't explicitly looking for the bad....but just looking for something truthful and insightful. Google and its founders success are obvious. They've done great things and the founders and employees have done excellent ground breaking work. And the book is written well in the sense that it's easy to read and conveys information in the form of stories versus more dry treatments. However, it reads only like something a fan would write about their idol...and there are discrete instances where I even cringed at how much of a fanboy book this was.It's unfortunate but a reality that it's hard to obtain inside access to companies in order to write about them and then not write anything but a glowing story. Otherwise...no one else will let you in. Not to mention that it's written about contemporary living powerful people and a corporation...so it would be intimidating to write anything more blunt. It's no wonder that you see books on the likes of Ford and Edison long after their time that are more of an exposure of reality....and we will probably have to wait 50-100 years to hear what really makes Google tick, how the founders think, and how the company works. Which is a shame because it could be helpful to entrepreneurs who really would like to learn from such folks and not just be fed fluff. The real deal, warts and all, the good and bad, will have to wait.
Want free food and dry cleaning, on work-site physicians, masseuses? Go to work for Google, the Net's hottest search engine.Google marked a turning point in civilization as its revolution in technology and computer dynamics evolved into the "world's information". At Google the future is already underway. More than 70% of searches are Google searches in the U.S.But beyond just search this enterprise would remake the energy industry, the medical information infrastructure, the book world, radio, television and communications. All this began by two Montessori kids who evolved questioning authority.Book searches were a Google staple where an estimated 33 million published books became a targeted sanctum.
This book describes the initial growth of Google, and does a good job of describing how the Google culture (kind of like Intel's chip production allocation culture) generally tries to be a data-driven culture that operates by collecting lots of data (eg user queries) and then analyzing the data to determine how to proceed. In this way, the culture de-emphasizes individual human opinions in favor of aggregate statistical results, where they are available.But I have mixed feelings about the book. Much of it reads like so many of the other gooey, sugary fan books of various Silicon Valley companies where stereotypes are emphasized because it makes a "better" story because of the images that are invoked. (eg. It's cool to do all the anti-traditional (dare I say almost juvenile?) things (like scavenger hunts, etc) normally associated with tech start-ups and their people). It seems to me that ever since the late 1970s too many tech-company books have spread the "it's cool to do X" gooey company philosophies around, and this book seems to be no different.I think the strength of the book is the discussion of how search grew up, and the descriptions of the technical / algorithmic solutions and infrastructures that were required to implement the Google that we know today. I found the main weakness of the book to be all the tedious descriptions of how wonderful the corporate anti-traditional culture was, and how special it was (really, how could it be, after 30+ years of engineer - driven tech companies before Google?).I would recommend this book to people who are interested in a layman's-level description of how search grew up, the issues that arose, and the technical / infrastructure solutions that were developed. The scale and technical sophistication of the Google infrastructure (like Amazon and it's AWS infrastructure) just boggles the technical mind, and it is quite interesting to read about it. But I really think the gooey cult stuff was overdone in the book.
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